Business, Social Media / 27.10.2016

Oprah suggests these rules to decide whether to buy a piece of clothing: Do you love it? Does it make you feel alive? Is this the image you want to portray to the world? Think about that last one in business…and social media. I’m amazed at some of the photos and comments people post. Think of LinkedIn as a job interview. Make sure the photo, language, and content is something you’d show a future employer or client. If you wouldn’t send it with your resume attached, replace it -- with the image you want to portray to the world....

Business / 25.10.2016

When you think about negotiating, the word “fair” springs to mind. Everything has to be fair. Or worse. As one colleague said: “You know it’s a good deal if everyone walks away a little unhappy.” Not me. I want to be happy—and I want the other side to be ecstatic. So I always offer more than I ask for. My philosophy is simple: If I get what I want, it is a fair deal. I don’t need a perfect 50/50 split. Always go into a negotiation knowing what you want—and give enough to make that happen....

Business / 20.10.2016

We all have people that we just don’t gel with. If there is someone in your business that you constantly argue with, you need to put an end to that relationship as soon as you can. If it's an employee, you need to fire them. If it's a business partner, you need to map out an exit strategy. It doesn't matter if they are the problem or you are so don’t waste your time assigning blame. After all, no one asks Mentos and Diet Coke which one of them is responsible for the fact that they can't get along....

Business, Marketing / 18.10.2016

We’ve all been there…buyer’s remorse. You hit “Buy Now” and panic sets in. Or worse, the panic is so crippling you don’t even order. The same thing happens for your customer. Sure, you have a guarantee, but they only have 30 (or 60 days) to get life-changing results. “How long will it take to ship back?” “What if I return it on day 31? Will you still honor my refund?” Enter the 100% ANYTIME guarantee. In my experience, it increases response substantially and–yes–DECREASES refunds. Will some people take advantage? Yes…but read what to do about that here....

Business / 13.10.2016

All businesses experience demanding, unappreciative, or generally exhausting clients, but few actually do anything about it. Regardless of the size or importance of a single client, though, ask yourself if they are really worth the headache. It may seem crazy to drop a large account for any reason, but do the math. I bet the extra work required to keep that client happy actually makes them less profitable. And, regardless, if you’re miserable, it’s bad for business. Bottom line: Fire clients who you don’t want to work with. Imagine what else you could do with that time and energy....