Marketing / 07.11.2016

There are many factors that contribute to your success at work… what unique skills you have, how committed you are, whether you have strong ideas, and (especially) if you’re willing to fail. But if your success at a company depends on someone else’s failure, it’s time to go. Any company that can only offer you greater opportunity because someone else fell short doesn’t know how to capitalize on employees’ talents and strengths. It’s just filling boxes on an org chart. If someone else need to fail for you to move ahead, take your talent (and your future) somewhere else....

Business, Marketing / 03.11.2016

In skydiving, you just JUMP. When you’re paragliding, you run until there’s no more ground beneath your feet. In both cases, you’re in mid-air…but how you got there matters. Are you someone who loves risk and can just jump…or do you need things lined up every step of the way until you have no choice but to start? One isn’t necessarily better than the other. And the view is pretty awesome either way. But if you’re a paraglider who’s been trying to skydive in your business, you might be having a hard time taking that leap…and not know why....

Marketing / 01.11.2016

We spend a lot of time brainstorming how to build businesses, and how to increase revenue and profit. But we don’t spend nearly enough time discussing which projects to kill. That’s right: kill. Not "put on the back-burner"...