Marketing / 07.11.2016

There are many factors that contribute to your success at work… what unique skills you have, how committed you are, whether you have strong ideas, and (especially) if you’re willing to fail. But if your success at a company depends on someone else’s failure, it’s time to go. Any company that can only offer you greater opportunity because someone else fell short doesn’t know how to capitalize on employees’ talents and strengths. It’s just filling boxes on an org chart. If someone else need to fail for you to move ahead, take your talent (and your future) somewhere else....

Business, Marketing / 03.11.2016

In skydiving, you just JUMP. When you’re paragliding, you run until there’s no more ground beneath your feet. In both cases, you’re in mid-air…but how you got there matters. Are you someone who loves risk and can just jump…or do you need things lined up every step of the way until you have no choice but to start? One isn’t necessarily better than the other. And the view is pretty awesome either way. But if you’re a paraglider who’s been trying to skydive in your business, you might be having a hard time taking that leap…and not know why....

Marketing / 01.11.2016

We spend a lot of time brainstorming how to build businesses, and how to increase revenue and profit. But we don’t spend nearly enough time discussing which projects to kill. That’s right: kill. Not "put on the back-burner"...

Business, Social Media / 27.10.2016

Oprah suggests these rules to decide whether to buy a piece of clothing: Do you love it? Does it make you feel alive? Is this the image you want to portray to the world? Think about that last one in business…and social media. I’m amazed at some of the photos and comments people post. Think of LinkedIn as a job interview. Make sure the photo, language, and content is something you’d show a future employer or client. If you wouldn’t send it with your resume attached, replace it -- with the image you want to portray to the world....

Business / 25.10.2016

When you think about negotiating, the word “fair” springs to mind. Everything has to be fair. Or worse. As one colleague said: “You know it’s a good deal if everyone walks away a little unhappy.” Not me. I want to be happy—and I want the other side to be ecstatic. So I always offer more than I ask for. My philosophy is simple: If I get what I want, it is a fair deal. I don’t need a perfect 50/50 split. Always go into a negotiation knowing what you want—and give enough to make that happen....