Business / 20.10.2016

We all have people that we just don’t gel with. If there is someone in your business that you constantly argue with, you need to put an end to that relationship as soon as you can. If it's an employee, you need to fire them. If it's a business partner, you need to map out an exit strategy. It doesn't matter if they are the problem or you are so don’t waste your time assigning blame. After all, no one asks Mentos and Diet Coke which one of them is responsible for the fact that they can't get along....

Business, Marketing / 18.10.2016

We’ve all been there…buyer’s remorse. You hit “Buy Now” and panic sets in. Or worse, the panic is so crippling you don’t even order. The same thing happens for your customer. Sure, you have a guarantee, but they only have 30 (or 60 days) to get life-changing results. “How long will it take to ship back?” “What if I return it on day 31? Will you still honor my refund?” Enter the 100% ANYTIME guarantee. In my experience, it increases response substantially and–yes–DECREASES refunds. Will some people take advantage? Yes…but read what to do about that here....

Business / 13.10.2016

All businesses experience demanding, unappreciative, or generally exhausting clients, but few actually do anything about it. Regardless of the size or importance of a single client, though, ask yourself if they are really worth the headache. It may seem crazy to drop a large account for any reason, but do the math. I bet the extra work required to keep that client happy actually makes them less profitable. And, regardless, if you’re miserable, it’s bad for business. Bottom line: Fire clients who you don’t want to work with. Imagine what else you could do with that time and energy....

Marketing / 11.10.2016

It’s a simple fact of business…some customers will always try to take advantage. They’ll say they didn’t get a package when the tracking info shows their signature…They’ll use 100% of the product and still want a refund (2 years later!)… They’ll stock up during a sale and undercut you on eBay… Whatever… Other than true legal breaches, it is a waste of your time, energy, and BRILLIANCE to try to stomp out cockroaches. Focus on creating a great experience for the 95% of customers you value -- and let the cockroaches feast on your stale breadcrumbs under the baseboards....

Marketing / 06.10.2016

She expects a lot from you and you never want to let her down. That’s what makes your grandmother a powerful business ally. With any business strategy, ask yourself these 3 questions: 1) Would my grandmother understand this offer–what she’s being charged, when–and exactly what she’s getting? 2) Would I let her spend her social security check on it (because someone’s grandmother is)? 3) Would I be proud to tell her what I’m doing? (ahem…Wells Fargo execs…) You don’t need me to tell you what to do if the answer to any of the questions is “no.”...