Business, Marketing / 18.10.2016

We’ve all been there…buyer’s remorse. You hit “Buy Now” and panic sets in. Or worse, the panic is so crippling you don’t even order. The same thing happens for your customer. Sure, you have a guarantee, but they only have 30 (or 60 days) to get life-changing results. “How long will it take to ship back?” “What if I return it on day 31? Will you still honor my refund?” Enter the 100% ANYTIME guarantee. In my experience, it increases response substantially and–yes–DECREASES refunds. Will some people take advantage? Yes…but read what to do about that here....

Business / 13.10.2016

All businesses experience demanding, unappreciative, or generally exhausting clients, but few actually do anything about it. Regardless of the size or importance of a single client, though, ask yourself if they are really worth the headache. It may seem crazy to drop a large account for any reason, but do the math. I bet the extra work required to keep that client happy actually makes them less profitable. And, regardless, if you’re miserable, it’s bad for business. Bottom line: Fire clients who you don’t want to work with. Imagine what else you could do with that time and energy....