Marketing / 07.11.2016

There are many factors that contribute to your success at work… what unique skills you have, how committed you are, whether you have strong ideas, and (especially) if you’re willing to fail. But if your success at a company depends on someone else’s failure, it’s time to go. Any company that can only offer you greater opportunity because someone else fell short doesn’t know how to capitalize on employees’ talents and strengths. It’s just filling boxes on an org chart. If someone else need to fail for you to move ahead, take your talent (and your future) somewhere else....

Business, Marketing / 03.11.2016

In skydiving, you just JUMP. When you’re paragliding, you run until there’s no more ground beneath your feet. In both cases, you’re in mid-air…but how you got there matters. Are you someone who loves risk and can just jump…or do you need things lined up every step of the way until you have no choice but to start? One isn’t necessarily better than the other. And the view is pretty awesome either way. But if you’re a paraglider who’s been trying to skydive in your business, you might be having a hard time taking that leap…and not know why....

Marketing / 01.11.2016

We spend a lot of time brainstorming how to build businesses, and how to increase revenue and profit. But we don’t spend nearly enough time discussing which projects to kill. That’s right: kill. Not "put on the back-burner"...

Business, Marketing / 18.10.2016

We’ve all been there…buyer’s remorse. You hit “Buy Now” and panic sets in. Or worse, the panic is so crippling you don’t even order. The same thing happens for your customer. Sure, you have a guarantee, but they only have 30 (or 60 days) to get life-changing results. “How long will it take to ship back?” “What if I return it on day 31? Will you still honor my refund?” Enter the 100% ANYTIME guarantee. In my experience, it increases response substantially and–yes–DECREASES refunds. Will some people take advantage? Yes…but read what to do about that here....

Marketing / 11.10.2016

It’s a simple fact of business…some customers will always try to take advantage. They’ll say they didn’t get a package when the tracking info shows their signature…They’ll use 100% of the product and still want a refund (2 years later!)… They’ll stock up during a sale and undercut you on eBay… Whatever… Other than true legal breaches, it is a waste of your time, energy, and BRILLIANCE to try to stomp out cockroaches. Focus on creating a great experience for the 95% of customers you value -- and let the cockroaches feast on your stale breadcrumbs under the baseboards....