Marketing / 06.10.2016

She expects a lot from you and you never want to let her down. That’s what makes your grandmother a powerful business ally. With any business strategy, ask yourself these 3 questions: 1) Would my grandmother understand this offer–what she’s being charged, when–and exactly what she’s getting? 2) Would I let her spend her social security check on it (because someone’s grandmother is)? 3) Would I be proud to tell her what I’m doing? (ahem…Wells Fargo execs…) You don’t need me to tell you what to do if the answer to any of the questions is “no.”...