Cockroach Theory

It’s a simple fact of business…some customers will always try to take advantage.

They’ll say they didn’t get a package when the tracking info shows their signature…They’ll use 100% of the product and still want a refund (2 years later!)… They’ll stock up during a sale and undercut you on eBay…


Other than true legal breaches, it is a waste of your time, energy, and BRILLIANCE to try to stomp out cockroaches.

Focus on creating a great experience for the 95% of customers you value — and let the cockroaches feast on your stale breadcrumbs under the baseboards.

No Comments

Leave a Reply

%d bloggers like this: